PRIVACY POLICY

Last Updated: 20 February 2025.

1. ABOUT US

Wild Country (Game) is brought to you by Lost Native Ltd, a company incorporated under the laws of England and Wales under company number 12342610 with its registered office at Preston Park House, South Road, Brighton, East Sussex, England, BN1 6SB, UK.

Lost Native Ltd. (Lost Native, here in) protects and respects your privacy. This Privacy Policy (Policy) details how we collect, process, and protect personal information about you when you visit our website, lostnative.co, when you play our games (Games), and when you otherwise do business or contact us.

We respect your privacy and want you to feel confident and comfortable with how your personal information will be managed and utilized when you download, access, and/or play our Game, visit our website, contact us, or otherwise interact with us. We have prepared this Privacy Policy to explain how we collect, use, store, and disclose your personal information. Please take the time to read and understand this Privacy Policy.

If you have any questions about this Privacy Policy or our use of your personal information, contact us at community@lostnative.co.

You can also contact us to inform us of any changes to the personal information we hold about you. This will help us to make sure that our records are accurate and up to date.

2. DATA PROTECTION

Data protection is a high priority for Lost Native. 

The processing of personal data, such as the name, address, e-mail address, or telephone number of a Data Subject, shall always be in line with the General Data Protection Regulation (GDPR) and by the country-specific data protection regulations applicable to Lost Native. This Policy aims to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, Data Subjects are informed, using this Policy, of the rights to which they are entitled.

As the controller, we (Lost Native) have implemented numerous technical and organizational measures to ensure complete protection of personal data processed through this website. However, Internet-based data transmissions may have security gaps, so absolute protection may not be guaranteed. 

3. DEFINITIONS

This Privacy Policy utilizes terms used by European legislators to adopt the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable to the general public, customers, and business partners. To ensure this, we would like first to explain the terminology used.

In this data protection declaration, we use, inter alia, the following terms:


PERSONAL DATA

Personal Data refers to any information about an identified or identifiable natural person (Data Subject).

An identifiable natural person can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.


DATA SUBJECT

A Data Subject is any identified or identifiable natural person whose personal data is processed by the Controller responsible.

PROCESSING

Processing is any operation or set of operations that is performed on personal data or sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

RESTRICTION OF PROCESSING

Restriction of processing is the marking of stored personal data to limit their processing in the future.

PROFILING

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular, to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

PSEUDONYMIZATION

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

CONTROLLER

A Controller is a person, people, or entity responsible for the processing, which, alone or jointly with others, determines the purposes and means of processing personal data.

PROCESSOR

A Processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the Controller.

RECIPIENT

The Recipient is a natural or legal person, public authority, agency, or another body to which the personal data are disclosed, whether a third party or not.

However, public authorities that may receive personal data in the framework of a particular inquiry by Union or Member State law shall not be regarded as recipients; the processing of that data by those public authorities shall comply with the applicable data protection rules according to the purposes of the processing.

THIRD PARTY

A Third Party is a natural or legal person, public authority, agency, or body other than the data subject, Controller, Processor, and persons who, under the direct authority of the Controller or Processor, are authorized to process personal data.

CONSENT

Consent of the Data Subject is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which they, by a statement or by explicit affirmative action, signify agreement to the processing of personal data relating to them.

4. COLLECTION OF DATA AND INFORMATION

At Lost Native, we try not to collect personal data unless necessary for improvement. Lost Native does not store data unnecessarily. Once data becomes depreciated or no longer relevant to business activities, it is deleted and/or destroyed.

We will collect information about you when you:

  1. download the Game from an app store or platform;

  2. access and/or play the Game;

  3. create an account to play the Game;

  4. update your profile and other account details;

  5. make any purchases via the Game;

  6. make an inquiry, provide feedback, make a complaint, or otherwise contact us by email or on our website;

  7. subscribe to our newsletter and mailing lists;

  8. subscribe to Game updates;

  9. participate in any competitions, prize draws, and other promotions organized by us; and

  10. engage with our social media accounts, which may include, without limitation, Facebook, LinkedIn, Twitter, YouTube, TikTok, and Instagram.

Such information may include (depending on the circumstances):

  1. identity and contact data, such as your title, name, addresses, email addresses, and phone numbers;

  2. account profile data, which may include, without limitation, the username you used to download the Game and/or the username, password, and email address you provided when you registered for an account to play the Game and otherwise associated with your Game account;

  3. information contained in correspondence between us;

  4. Game usage data, including information about your interactions with and within the Game, such as your location, the date and time you accessed the Game, the amount of time you spend in the Game, the amount of time you spend on any given level within the Game, and the users you have interacted with;

  5. website usage data, including information about your interactions with our website, such as login data, IP address, page views, searches, and other actions on our website; and

  6. technical data, including your geographical location and information about the device you use to access the Game (such as your hardware model, mobile network information, and unique device identifiers).

5. USE OF DATA AND INFORMATION

We collect anonymous gameplay data to enable us to make informed decisions related to our Games, website, social media, and business activities.

We use your information in the following ways:

  1. to provide you with the services and information you have requested (for example, to grant you access to the Game or allow you to purchase items within the Game);

  2. to provide certain in-game features;

  3. to monitor your use of our Game and our website, and to administer, support, improve, optimize, and develop the Game and/or our website, to improve the user experience, and to ensure that the content in the Game and/or the website is presented in the most effective manner for you and your Device;

  4. to provide customer service to you concerning your use of the Game, to deal with inquiries and complaints relating to the use of the Game, and to notify you about any changes to the Game, our website, and our other services;

  5. to reply to any correspondence you have sent to us;

  6. to share news, updates, deals, and offers related to our Games, Company and Services;

  7. to tailor any marketing or advertising so that it is more relevant to you;

  8. to manage our relationship with you, which may include letting you know about changes to this Privacy Policy or inviting you to take part in a survey or research;

  9. to enable us to administer competitions and/or prize draws;

  10. to authenticate your access to our Game and/or our website;

  11. for system administration purposes and internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  12. to conduct marketing analysis to allow us to assess trends and the effectiveness of our advertising and marketing campaigns (including using your personal information to evaluate, analyze, or predict certain personal aspects relating to you, such as your preferences, interests, and/or location);

  13. for security and fraud prevention, including to prevent cheating within the Game;

  14. to ensure that our website and Game are safe and secure.

6. INFORMATION DISCLOSURE

What information we might share is anonymized and limited only to business partners (such as a publisher or investor), law obligations, and the services we pay for as part of our company's operations, including cloud hosting, off-site backups, and error tracking.

Finally, we will access, transfer, disclose, and/or preserve personal data when we have a good faith belief that doing so is necessary to:

  1. Comply with applicable law or respond to valid legal processes, judicial orders, or subpoenas.

  2. Respond to requests from public or governmental authorities, including for national security or law enforcement purposes.

  3. Protect the vital interests of our users, customers, or other third parties (including, for example, to prevent spam or attempts to defraud users of our products or to help prevent the loss of life or serious injury of anyone).

  4. Operate and maintain the security of our Services, including to prevent or stop an attack on our computer systems or networks.

  5. Protect the rights, interests, or property of Lost Native or third parties.

  6. Prevent or investigate possible wrongdoing in connection with the Services or enforce our Terms of Service.

We do not sell or trade your personal information to Third Parties.

7. LEGAL BASIS FOR PROCESSING PERSONAL DATA

Data collected by Lost Native may be stored and processed in the United States or any other country where Lost Native or its affiliates, subsidiaries, or service providers maintain facilities. The storage location(s) are chosen to operate efficiently, improve performance, and create redundancies to protect the data in the event of an outage or other problem. We take steps to ensure that the data we collect is processed according to the provisions of this Policy, and the requirements of applicable law wherever the data is located.

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected, and use, your personal information. In almost every case, the legal basis will be one of the following:

  1. consent: for example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the "unsubscribe" link at the bottom of any marketing email we send you;

  2. legitimate business interests: where it is necessary for us to understand our customers, promote our Game, website, and other services, and effectively operate our company, provided in each case that this is done in a legitimate way that does not unduly affect your privacy and other rights. For example, we will rely on this legal basis when we conduct specific analytics and research to improve and develop our Game;

  3. performance of a contract with you (or to take steps before entering into a contract with you): for example, where you have purchased a product from us and we need to use your contact details and payment information to process your order; or

  4. compliance with the law: where we are subject to a legal obligation and need to use your personal information to comply with that obligation.

8. RECIPIENT RIGHTS & ACCESSING YOUR DATA

You can ask for access to your data, correct your data, delete your data, or object to our use of your data held by Lost Native at any time. If you wish to exercise any of those rights, please get in touch with us using the contact details at the bottom of this Privacy Policy.

Subject to certain legal conditions, you have several rights regarding the personal information we hold about you. These include:

  1. information: you have the right to be informed of the ways we use your information, as we seek to do in this Privacy Policy;

  2. access: you have the right to request, free of charge, access to a copy of the personal information that we hold about you;

  3. rectification: you can ask us to change, correct, or complete any inaccurate, incomplete, or out-of-date personal information that we hold about you;

  4. consent: if you have given us your consent to use your personal information (for example, for marketing purposes), you can withdraw your consent at any time;

  5. objection: you can object to our processing of your personal information where we are relying on a legitimate interest (or those of a third party), and something about your particular situation makes you want to object to processing on this ground. You can also object to our use of your personal information for direct marketing purposes;

  6. portability: in certain circumstances, you can ask us to provide you or a third party with some of the personal information that we hold about you in a structured, commonly used, electronic form;

  7. restriction: you can ask us to restrict the personal information we use about you where you have asked for it to be erased or where you have objected to our use of it; and

  8. erasure: You can ask us to delete your personal information where it is no longer necessary for us to use it, you have withdrawn consent, or we have no lawful basis for keeping it.

9. THIRD PARTY PARTNERSHIPS

Occasionally, at our discretion, we may include or offer third party products or services on our site. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. 

Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these products, partnerships, services and sites.

10. COPPA (CHILDREN’S ONLINE PRIVACY PROTECTION ACT) COMPLIANCE

We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. 

If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

11. CHANGES & UPDATES TO THE PRIVACY POLICY

Lost Native will update this Privacy Policy when necessary to reflect customer feedback and changes in our Games and/or Services. When updates are made to this Privacy Policy, we will revise the “last updated” date at the top of the Policy.

We encourage you to periodically review this Privacy Policy to learn how Lost Native is protecting your information.

12. CONTACT US

If you have a privacy question, concern, or complaint related to the Privacy Policy, please contact us by sending us an email at community@lostnative.co. 

We aim to respond to all questions or concerns within 30 days.